Before we start our trip, we did 6 feed posts 6 Videos and photos , reaching 1.963.906 accounts to let users know that we are going to the destination.
During the Trip, we did post 143 Stories most of them Video (134) and 0 photos, average of 23.8 Stories per day.
During the Trip, our stories Reach 2.4M impressions, average of 17k impressions per Story. With a completation rate above 97%.
After our trip, we did produce 6 high quality IGTV’s videos, in different periods, to keep our followers with the destination in Mind, with 800k plays, and a high number of shares.
After our trip, we did produce 3 high quality Youtube Videos, including a 360 video, available in different dates.
After our trip, we did post 9 times on tik tok, including 2 videos that got viral, with a total amout of plays of 15 millions time.